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With technology constantly changing, it’s more important than ever before to keep up with the changes. Businesses both large and small are being forced to adapt to the changes. Not only are businesses altering their business models to focus more on the online segment of the marketplace, but they are being forced into investing more into their digital marketing efforts as a whole.
The ability to attract buying audiences will mean the difference between running a successful business and one that isn’t. Even if you can drive a lot of traffic to your website, it won’t mean much if you aren’t able to convert them in some way. In the digital space where a lot of the businesses are headed, you need to integrate the effective strategies into your mix if you want to achieve success.
Here are some of the reasons digital marketing, like that provided by Leapfrog Internet Marketing, shouldn’t only be seen as a wise investment decision, but also a highly effective marketing channel that can help you scale your business to new heights.
1. Digital Marketing Helps to Level Out the Playing Field for Everyone
Nowadays, digital marketing can no longer be considered limited to businesses with bigger budgets. It has become so highly accessible that it has become one of the main ways to level out the playing field for smaller businesses. This is primarily because there are more tools than ever before that smaller businesses can use without spending a fortune.
Smaller businesses are now able to utilise different resources and tools to perform both sales and marketing processes that larger corporations only had access to. Smaller businesses can reach prospective customers all across the globe even without a physical presence.
2. It’s More Cost-Effective
Both small and medium-sized businesses have access to a lot of fewer resources than larger-scaled businesses. Because of this, digital marketing offers a much more cost effective channel that is capable of driving up conversions. Gartner’s Digital Marketing Spend Report showed that nearly 40% of the total respondents ended up claiming that they were able to reach considerably savings by primarily using digital marketing methods for promoting their products and services.
Also, as many as 28% of business owners who were surveyed noted that they plan on shifting the majority of their marketing budget towards digital marketing over traditional marketing strategies because of this. This can be confirmed by looking at the HubSpot chart down below that showcases how digital marketers can get a much better cost per lead when compared to some of the other marketing channels.
3. Digital Marketing Conversions are Much Higher
Any business is going to measure their success based on how many conversions they can make. This includes conversions that contribute to more leads, subscribers, and even sales. Without generating these types of conversions with your website, it won’t prove to be an asset to your business. Therefore, your marketing budget would be going to waste. A lot of businesses are looking to streamline their efforts towards improving conversions because of this.
4. Digital Marketing Improves Revenue
Being able to maximise conversions with your website will only help to maximise your profits. It will help you deliver even greater profitability throughout your business because you will be spending less on your leads and maximising the effectiveness of your marketing efforts. If you look at the study conducted by IPSOS Hong Kong, you will see businesses that utilised digital marketing were able to achieve 2.8 times the amount of revenue growth expectancy over businesses that didn’t.